In the heat of Nike’s ‘Just Do It’ 30th anniversary campaign, we give you a solid essay by Tom Morgan on brand activism: The 21st Century brands, big and small, local and global, are starting to voice a new type of opinion, fast becoming leaders of change. Are brands shaping our future?
The Last A New Type of Imprint is nothing like the magazine you knew. Actually it’s probably nothing like any other magazines you know. And that’s fine, cause it’s created with the purpose to compete with your phone, rather than other indie mags.
“Whenever starting a new project I always ask myself if it will enable me to grow and develop my skills as a designer. Is it something that will inspire me to get out of bed in the morning, is it something that will keep me thinking until the early hours?”
“There’s no magic question when starting off a new project, but challenging both functional and emotional values is important. Using metaphors, like talking about the brand as a person, is an easy way to get clients talking. Would you date this brand?”
Previous Pitchfork president and Creative Director Chris Kaskie and Mike Renaud on starting from scratch after working at the same company for more than a decade. How is it? And what’s their best tips to aspiring entrepreneurs?
“Being creative and inspired doesn’t always equal productive. Being able to concentrate on anything that doesn't provide immediate results can be a good thing—to be able to trust your doubt is an opportunity that exists in art.”
From happiness and excitement to anxiety and full panic — the creative process can be an emotional rollercoaster. Recognise the pattern, and you might feel more prepared for what’s gonna hit you in the face the next time.
Mihaly Csikszentmihalyi said that “Creative persons differ from one another in a variety of ways, but in one respect they are unanimous: They all love what they do.” But what exactly is it with this profession and the ‘act of creation’ that we love?
The Clash bassist and painter, Paul Simonon, has just designed a vinyl cover. He’s one of many iconic creatives contributing to the Secret 7” exhibition — where tracks by the best-known musicians of the world is interpreted into 700 unique vinyl covers. The best thing: They’re actually for sale!