Photography by Renate Torseth
With more than 92 % of their production happening ‘in house’, Sandnes Gran is a proud messenger of «The made in Norway» stamp. Their extensive experiences with creating knitted pieces with a strong root in tradition is now getting a touch of fashion from former model, blogger, art director and all around IT girl Hanneli Mustaparta.
"For a long while I have dreamed about developing a line of knitted sweaters. Now I have finally been given the opportunity to design my own pieces, in addition to developing the softest yarn ever in collaboration with Sandnes garn. The sweaters are inspired both by my own personal favorites, in addition to pieces I have been missing in the market. The collaboration with Sandnes garn has been a fun and instructive process including many trips to beautiful Sandnes, which has been a nice break from New York city." Hanneli says.
It is quite a contrast between Hanneli’s lifestyle and Sandnes Garn. However they share one thing in common, they are both good examples of two Norwegian success stories. Together they are creating a combination of life in the fast lane with the more down to earth aspect of the retail industry, knitting and yarn. By joining forces the two pioneers wish to join the growing enthusiasm among knitters.
"When you spend that much time and energy on knitting a sweater is it extremely important to me that the result is utterly pleasing. I am excited to see how people chose to style and use my design," Mustaparta explains.
The collection will be launched late November or early December and will be available in yarn shops.