Thinking Forward

The exhibition 'Urban Future' at The Vienna Technical Museum deals with exciting development in a world increasingly dependent on technology. The comprehensive exhibition graphics are designed by Bleed, and work as a flexible signage system as well as an overall visual identity that unifies the individual parts of the exhibition.

'Urban future' consists of several areas such as urban innovations, urban energy, urban life, and urban mobility, which are all connected through Bleed's visual graphics.

The generous spatial applications of the design leads visitors casually and playfully through the building by following dotted arrows and clean rectangles threaded throughout the museum space. The graphical concept displays the idea of a future which is unfinished, open and accessible for everyone and gives a fresh interpretation of the further development of urban space.