Photography by Lasse Fløde
Exhibition curated by Kråkvik & D'Orazio
Visual identity and implementation by Bielke & Yang
Words by Markus Støle
The design week in Milan is now open, and with 14 furniture and interior companies, a bunch of young, aspiring designers, as well as experienced, established designers, Norway is very well represented this year.
Inside Norway, Structure (pictures below), Inside Wood, Daniel Rybakken, and Young Talents represent some of the Norwegian exhibitions—a showcase of everything from students to manufacturers, well established designers, and independent exhibitions. A diverse year, indeed.
“This will be a fantastic week for Norwegian design. Milan is a very important showcase for Norwegian designers and manufacturers, and the record number of participants this year proves that Norwegian design is healthier than ever right now. We are experiencing a golden age. This is also good news for the Norwegian economy and innovation. Design is a growth industry,” says Managing Director at DogA, Trude Gomnæs Ugestad, to doga.no.
Historically, Norwegian design has sort of been neglected by their own. Thankfully, participants like Norwegian Icons initiated long-term efforts to develop Norwegian design and icons beyond its own borders. Today, Norway has a solid position on the international design-map, a growing design culture, and more and more quality conscious Norwegian producers are collaborating with talented Norwegian designers. As a result, Norwegian design keeps gaining international recognition.
Now the industry is holding a steady foot on the throttle. A training program developed by Norwegian Rooms and the Norwegian School of Economics is starting up this fall. Innovation, management, branding and internationalization are central to the program, and it is developed especially for Norwegian branding and design companies.
The future for Norwegian design looks promising. Exciting times, people.