Crisp perfection

Photography by Lasse Fløde
Styling Margrethe Gilboe

With an ambition to fulfill her own search for the perfect basics, Julie Blystad founded Julie Josephine—a brand that wants to offer elegant and high quality basics with 'the perfect fit.' Her first collection contains a classic tee and a crisp shirt, both in three different colors. 

For Julie simplicity is key, and by combining high quality and strong silhouettes, she creates personal and long-lasting pieces. 

"I want the collection to represent feminine, wearable essentials," Julie says. "Simple basics with the perfect fit and feel has always been missing in my wardrobe. I have been longing for that perfect tee, that flows effortlessly with the body, where your neckline is always perfectly hugging; not too tight, not too lose. A crisp yet comfortable shirt has also been a missing piece. Creating the perfect white shirt that you can just throw on when you have 'nothing to wear' has been my ultimate goal," the young designer explains.


The pieces are made of high quality Italian cotton, which according to Blystad manages to maintain the shape, look and feel throughout the day. 

"I have tested several garments to be able to create pieces that are comfortable but still has that exclusive look after a long day at work," Julie concludes.