Design of Excellence
For the last 3 weeks, a jury of 35 Norwegian professionals from the design industry have been looking at a selection of Norwegian design, within the fields of visual communication, packaging, textile, service design, furniture design, UX design, and industrial design. The winners of this years Norwegian Award for Design Excellence was announced last week.
The jury’s criteria are on par with our society’s contemporary concerns. Designs have to be innovative, sustainable, have social impact and a focus on longevity, efficient manufacturing and maintenance. The jury also takes into consideration how adapted the product is to the target, if it reflects the brand’s values, overall strategy, and of course functionality, universality and a coherent visual expression.
Of all the nominees, these caught our attention.
With the summer being right around the corner, we couldn’t resist the Arktis Gelato, nominated for the visual communication prize. The fusion between Southern European and Scandinavian aesthetics, the organic shapes that remind us of ice cream layers and the typographic effort is impressive. Design by by north.