As a part of the investor panel in the current show Dragons Den on Danish National Television, Ilse Jacobsen is one of the five lions in the panel of investors in the show. The panel consists of five millionaires and they decide what ideas or what companies they want to invest in.
The show has now resulted in a new brand, a collaboration between Ilse Jacobsen and the young designer Emma Jorn, granddaughter of the Danish artist Asger Jorn. Ilse Jacobsen Hornbæk by Emma Jorn is a chic urban look with functional qualities, but with a traditional foundation. According to the designer, it is classic, coy, wild and daring. It is urban and easy to wear while riding around on your bicycle on a rainy day.
By mixing heritage with fashion, and creating their own version of innovative urban rainwear, you can expect to find the exquisite quality and playfulness that characterizes Ilse Jacobsen’s rainwear, combined with the innovative design that has put Emma Jorn in the world of fashion.