Frama, a multidisciplinary creative studio in the heart of Copenhagen, defines their design approach as a dialogue between classical and contemporary — between digital and analogue production. Many of their products have received worldwide recognition — and earlier this month Elle Decoration Swedish Design Award picked Frama Studio Kitchen as Kitchen of the Year. «This is a piece of furniture you can take with you through all stages of life — flexible, robust and beautiful,» the jury said.
Founder of Frama, Niels Strøyer Christophersen, is really happy with the recognition and let us in on his thoughts on what makes a perfect kitchen.
What does recognition like this mean to you?
First of all, it’s truly motivating to continue developing the project. It also generates attention for our design, which of course is a good thing, especially in the introductory period. Frama is a multidisciplinary creative business driven company, meaning that kitchen design isn’t our core. Therefor I’m really proud that we've managed to create a kitchen that stands out of the ordinary.
Please tell me about Frama Studio Kitchen. How, when and where did it come about?
I had just moved into a new apartment at Østerbro in Copenhagen, and I couldn’t find a kitchen I wanted. This became the perfect playground to experiment and design a new kitchen concept. The result is a simplification of the standard of today’s complex built-to-fit kitchen approach. Designed to be a free standing element in a space without mounting to any walls or floors, it portrays the light expression of a piece of furniture within the kitchen environment. Somehow the space defined the context, which I find very interesting. Same thing can be said with many of our pieces, from the Apothecary Collection to the Adam Stool.
Why do you think it has become so popular?
The kitchen was inspired by old Italian stories, about the importance of the kitchen being the main priority when moving into a new house. I think people are really into this idea. The fact that it’s a piece of furniture you can bring along when you move from place to place. Also the combination of the materials — stone, wood and metal makes it applicable for different environments, while the freestanding units create flexibility to also combine it with other designs. We often try to inspire our clients to integrate vintage pieces and other personal objects to create an unique kitchen environment.
Please describe your dream kitchen.
I guess you could say that the Frama Studio Kitchen is a result of not finding it. But a dream kitchen is a relaxed and casual experience where food combined with organic materials are the main characters. Spices and fresh herbs are cozy, together with the smell of freshly baked bread and spicy food above the stove. I like a kitchen that motivates you for intuitive cooking, where various ingredients feel like they’re still in their natural habitat, even though they are brought in and away from nature. A kitchen should express freedom and creativity. Surprisingly few people think about it, but everybody create in a kitchen. We like that the Frama Studio Kitchen has the look and feel of a workshop.