Together with London based Studio Swine — a collaboration between Japanese architect Azusa Murakami and British artist Alexander Groves — Swedish clothing brand, COS, celebrates its ten year anniversary with a multi-sensory installation showcasing COS’ most recent collection.
As part of the annual Milan Design Week (Salone Del Mobile), the installation also marks COS’ 6th consecutive year at the renowned design fair. The installation, in which the expression is partly a consequence of 2016’s «changes and crisis», aims to offer the audience a moment of contemplation. Given its description as «an ephemeral installation centred around a focal sculpture emitting mist-filled blossoms», and its exhibition space, which is a decommissioned cinema build in the 1930’s, the installation surely offers a clothing exhibition quite out of the ordinary.
«The inspiration for the installation was nature and the changing of the seasons. For us, this idea has such universal beauty. We aim to create a democratic experience which brings people together,” says Studio Swine in the press release.
Further, Karin Gustafsson, Creative Director of COS comments; “We are delighted to be partnering with Alex and Azusa of Studio Swine. Our many common values — a focus on timelessness over trend, functionality with beauty and the exploration of materials — means that working together is a very natural fit. I’m really looking forward to seeing the concept come to life in Milan”.
The COS x Studio Swine installation will be open from the 4th – 9th April 2017 at Cinema Arti, Via Pietro Mascagni, 8, 20122 Milan.