Smålandsgatan 28

Contemporary footwear, accessories and apparel brand Axel Arigato opens their first temporary gallery store in the heart of Stockholm at Smålandsgatan 28 on May 2nd. Axel Arigato have collaborated again with acclaimed architect Christian Halleröd who designed the brand’s London flagship who says of the space.

“We spoke a lot with Axel Arigato about how to use a relatively large surface like this room without compromising the experience of the powerful space."

The design concept carries the signature feel of Halleröd designs combined with the pure aesthetics of the brand through the creative direction of Max Svärdh. The space is left intentionally clean with few elements completely blown out of proportion, like for instance the 100-kg abstract oval display in plexiglass in the centre of the store, the yellow fur seats and the yellow illusion windows. The sole purpose is to let the art stand out in the space. 

“Unlike the design concept in the London store, we chose to work with color for Axel Arigato Gallery. For each location, I want to deliver a new experience for our customers. The surprise element for me is important," says creative director & co-founder, Max Svärdh.

Axel Arigato Gallery carries the full range of men’s and women’s shoes, accessories and clothing as well as a selection of rare Japanese books, magazines and objects. The store will also serve as a curated space with carefully selected brands, items and events.