Preserving Crafts, Creating Classics
Content created and published by Danish.tm
At the Danish design manufacturer Mater, design, craftsmanship and ethics are key words in creating a design brand that makes great design. While maintaining the quality of the right craftsmanship the founder wants ethics in production to support the idea of a greener planet, and make people involved in the production to benefit from it.
“10 years ago—before the financial crisis—there were no discussions about the backside of consumption—about how things were made. I wanted Mater to be a reflection of doing something differently, yet still preserving the perfect aesthetics of a high-end design brand and matching it with modern, sustainable production techniques.”
These words come from Henrik Marstrand, CEO and founder of the 10-year old Danish design brand Mater. Mater means mother in Latin, and according to Marstrand, the name is a reflection of the values that permeates the company: “The name is a reminder of our small contribution to preventing the challenges Mother Earth faces. Design influences how we as humans live our lives; it shapes values, culture and society. And when it comes to manufacturing design, we have the opportunity to rethink dubious practices and create ethical choices that minimises adverse social and environmental impacts. We call it responsible manufacturing.”
Preserving craft and trade
At Mater, responsible manufacturing means knowing exactly who makes the products, focusing on the importance on using certified wood, raising awareness of the impact of recycling waste, supporting traditional crafts, always choosing production methods that are the least environmentally harmful. It also means reassuring the working conditions in which the items are produced, and building long term relationships with factories to ensure continuous improvement. For instance, by working closely with the independent family-driven factory in Slovenia that holds the production of the High Stool that is crafted in FSC-certified wood (ed. a label of responsible forestry).
“Our Bowl Table is another good example of how preserving workshops, traditional craftsmanship and ethics pays off. Being a cultural symbol of India, the typical Indian bowl is, amongst other things, used for baking bread. Every family in India has one. It’s crafted in local and responsively sourced Indian mango wood that originally was to be destroyed after the productive life of the tree was over. Instead we can use this wood, in collaboration with an Indian designer, creating an original, yet simple piece of design.”
To Marstrand, it’s not just about manufacturing more. But manufacturing right—a mode of always seeking the manufactures that knows best. Lampshades in mouth-blown glass made in Czech Republic (ed. as opposed to being produced by a machine), the aluminium version of the High Stool being crafted in partly recycled old car components and casted by hand in India.
“Our High Stool, which is designed by Space Copenhagen, is also a good example of our design philosophy; it looks and feels familiar and has a very distinct design language that is quite classic. It will grow on you as you use it, which is a very good indicator of what could become a classic,” says Marstrand.
Reducing the ethical footprint
The Luiz Lamp is another example of manufacturing the right way. The lamp is being carefully constructed from cork from responsible managed cork oak forests in Portugal, protecting cork production as well as preserving the local biodiversity in the forests. The metal top of the lamp is made in Denmark by one of the few remaining workshops that master the spinning technique to perfection. Despite that the financial crisis in 2008 hit hard among many manufacturers, Mater’s claim on requiring ethical production generated reverberations with the consumer and the Danish design brand actually managed to grow through the financial crisis. Then people began 'to understand what the company was all about', according to Marstrand.
In the future, the company will look at more new materials and more sustainable production sites around the globe, continuing to act out its three main principles.
“We would love to expand our collection—offering more responsible manufactured items and to inspire consumer behaviour and engage people in sustainable thinking, making design matter and reducing our ethical footprint. For the time being we’re looking at expanding the collection in different areas, which could involve us looking at sofa collections and home accessories but still ensuring that we preserve our key values,” says Marstrand.