What is Identity?

Photography by Trine Hisdal
Styling by Kirsten Visdal


What is identity and how is it expressed through our surroundings?

That is the question serving as the overall theme for this year's edition of Oslo Design Fair — Norway’s largest meeting ground for both the design industry and buyers alike. Throughout its three-day-long span, the fair will explore identity through a comprehensive program consisting of prominent figures from the design and interior scene. 

Amongst them are the global trend agency, WGSN, presenting new interior tendencies for the seasons to come, Jonas Bjerre-Poulsen from Norm Architects will talk about how they work with identity in everything from small objects to comprehensive interior, international design studio Pentagram will give insights into the importance of a visual identity and stylist Stefan Nilsson analyses what happens when Corso Como goes bankrupt, Amazon buys the Whole Foods chain and influencers open shops—to mention just a few.

For this year's annual tendency exhibition, stylist Kirsten Visdal—in collaboration with creative partner Per Olav Sølvberg—has interpreted identity through four different trends she believes in: androgynous, interpretations, floral and chlorophyll.

And last but not least: A long, long list of exciting exhibitors.

Oslo Design Fair is being held from January 24. - January 26. at Lillestrøm Varemesse.