Stockholm Design Week starts up next week in the Swedish capital, and Portuguese furniture brand, De La Espada, is about to take a completely fresh stab at what it means to exhibit new furniture designs.
Under the title «Let’s Pretend This Never Happened», De La Espada will present new products from Brooklyn-based industrial designer Jason Miller, Shangai-based architects Neri & Hu, London-based industrial designer Matthew Hilton, and Venice- and Stockholm-based designer Luca Nichetto.
All in all, fourteen new furniture designs will be presented, which is a comprehensive launch in and of itself, but it’s probably the format of the exhibition that holds the biggest potential for a collective head-turning effect. Held within the intimate setting of a Stockholm home once owned by the manager of ABBA, the event is not merely an exhibition, but a play in which the furniture is presented through a performance by two actors; Fernando Nobre and Vania Rovisco. The performance is directed by Portuguese artist Joana Astolfi, and is based on a specially written storyboard where the performance will have variations and different ‘episodes’ throughout each day of the four day run — a quite conceptual approach as the actors will inhabit different rooms of the apartment creating different dialogues and interactions with the space, public and products.
The press release describes it as an event where the «guests will experience the De La Espada narrative through a sensory journey incorporating the heart of daily life around which the products are designed: a place to eat, a place to rest and a place to sleep.»
The exhibition will be held during Stockholm Design Week from Tuesday February 6th — Friday February 9th.