The Secret 7" exhibition is back for its 7th year—a vinylicious feast for anyone inclined to take a liking to art and the good old vinyl.
The concept is simple: 7 tracks from 7 of the best-known musicians around are printed 100 times on 7" vinyl. Designers, photographers and creatives from around the world are then invited to interpret the tracks and design for every single 7", which is then exhibited, and eventually sold for £50 a piece. The choice of which vinyl to buy is based solely on visual taste; the revelation of both track and designer isn't revealed before you actually buy it.
Since Secret 7" first saw the light of day in 2012, the initiative has produced 3,500 one of a kind records for 30 different tracks, and by selling every single one, they have managed to raise £175,000 for charitable causes. This year's profits is going to mental health charity Mind.
Amongst 700 different creatives, this year's edition includes contributions from iconic rock 'n' roll photographer Pennie Smith (She's behind The Clash's iconic London Calling cover), one of Britain's most prominent fashion designers Paul Smith, The Clash bassist and painter, Paul Simonon, and one of the worlds most influential sculptors, Turner Prize winner Anish Kapoor.
Fittingly to its vast range of creatives, the tracklist mirrors the concept of variation, both in terms of style and decade: I Saved the World Today by Eurythmics, I'm Not Down by The Clash, Castles Made of Sand by Jimi Hendrix, Lover, You Should've Come Over by Jeff Buckley, Help by London Grammar, No Surface All Feeling by Manic Street Preachers and Damaged by Primal Scream.
The exhibition is currently running at The Jetty on Greenwich Peninsula—London's emerging culture district, surrounded by panoramic views of the Thames—and will do so until June 23. The sleeves will be sold on Sunday, June 24.